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Women and Investing

Understanding the Strengths of Women and How Their Investment Needs May Differ



Women are statistically more likely than men to rate themselves as less-experienced investors. However, women investors trade less frequently than men, are more inclined to invest for the long-term, and stick to their investment plan.1

Women control $14 trillion of U.S. personal wealth2 and outlive men by an average of five years.3 We feel it’s important for them to feel comfortable with their investment decisions. Wells Fargo Investment Institute’s “Women and Investing” report examines how women can take advantage of their strengths as they take charge of their investments.

Insights for women investors may include:

  • Identifying your investment needs and objectives, your risk tolerance and time horizon, and knowing the types of professionals and resources available
  • Learning how the right investment mix – also known as an “asset allocation” – can make a big difference
  • Understanding you may live longer and need additional planning


1 Wells Fargo Investment Institute Investor Attitude Survey, August 2016.

2 BMO Wealth Institute, 2015.

3 World Health Organization, 2015.