Dennis Boyle, Partner at IDEO, shares how design thinking is transforming the way we do business, create products, and solve problems to enhance how we interact with the world.
- Start with the human factor—what is desirable? Look for inspiration and cultivate awareness.
- Prototype and experiment early and often.
- Use the rules of brainstorming for fluency and flexibility. Hold off on converging.
- Build on and go beyond prototypes and concepts to generate stories and scenarios.