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​Design Thinking: Combining Creativity, Ideation, and Empathy to Deliver Innovative Results

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SUMMARY

Dennis Boyle, Partner at IDEO, shares how design thinking is transforming the way we do business, create products, and solve problems to enhance how we interact with the world.

KEY TAKEAWAYS

  • Start with the human factor—what is desirable? Look for inspiration and cultivate awareness.
  • Prototype and experiment early and often.
  • Use the rules of brainstorming for fluency and flexibility. Hold off on converging.
  • Build on and go beyond prototypes and concepts to generate stories and scenarios.